Setting up your budget is just one part of your financial journey. If the right mindset and habits aren’t there, we’re likely to lose the structure that budgeting can provide, and we can lose sight of our financial goals. Both impulse spending and financial delay are habits that are driven by instant gratification, but why are they sabotaging our long-term goals?
Instant gratification sabotages your financial goals because it places a focus on the pleasure brought on by purchases made in the moment. We are much more likely to value rewards we can receive closer to the present, like spending money on the latest trend, than longer-term rewards, like the ability to retire or buy a house. We can also feel overwhelmed or intimidated by the thought of making financial decisions, leading us to avoid them entirely and compounding our future issues.
Below, we’ll run through the idea of instant gratification in more detail, the effects it can have on our financial attitude, and how to move forward.
What Is The Meaning Of Instant Gratification?
The term ‘instant gratification’ is often used to explain the common urge to satisfy a craving or improve our mood immediately. Particularly when talking about our finances, this often comes at the expense of long-term goals, like savings or reducing debt.
The desire for instant gratification will often manifest itself as impulse buying. We’ll treat ourselves to a takeaway after a long day at work, or spend money on the newest trend after a late-night scrolling session. This feels good or exciting in the moment, but we’re often taking away resources from the things that matter to us in the long run, like buying a home or building our wealth with investments.
Why Is Instant Gratification Dangerous?
Our desire to feel instantly gratified when it comes to money can have a big impact across our finances. There are multiple negative and dangerous consequences to falling into this bad habit, including:
- Delayed Financial Goals: It’s quite common for the satisfaction of spending to overshadow long-term goals. If the money we could allocate to these goals is being spent, it can be hard to make progress and take much longer to achieve. Impulsive spending may also impact our ability to set these long-term goals in the first place. If we aren’t sure of our total spend each month, we’re unaware of what can be put aside as savings or used to develop our investments.
- Debt Accumulation: If our impulse buying gets out of control, we might also start spending money that we don’t have. Especially when they’re made on credit cards, these impulsive purchases can increase our debts. These are often high-interest, taking both time and resources to pay off. It’s likely that any spare cash we have would go to paying off these debts, instead of saving or investing for a more secure future.
In short, instant gratification is dangerous because it can disrupt our financial planning process, from making budgeting difficult in the first place, or forcing us to take money from our savings to cover these extra expenses.
You can find out more about impulse buying, the effects it can have, and how to overcome it in our helpful blog: “How To Quit Impulse Buying”.
Understanding The Psychology of Instant Gratification
Most of us probably recognise the need to stop buying impulsively and the importance of focusing on our long-term financial goals, but this is often easier said than done. It’s difficult to change our habits if we don’t understand why they’re happening in the first place.
The Psychology of Impulse Spending
Our brains are wired to seek out quick rewards. When we are considering buying something, especially if it’s something we want, our brain releases dopamine, which is associated with pleasure and reward. The release of this ‘feel-good’ hormone not only gives us a satisfying feeling (sometimes even before the purchase is made), but reinforces that the behaviour is a good thing, encouraging us to repeat it.
Impulse spending can also be driven by a number of other psychological factors, including:
- Emotional Regulation: We often use impulse spending to manage or cope with our emotions when we’re bored, stressed, or sad. It can provide temporary relief, but lead to financial stress and regret later.
- Present Bias: It’s common for us to value immediate rewards rather than those that may come in the future, like a new house or saving for retirement. Present bias makes it hard for us to prioritise these long-term goals when short-term purchases make us feel so good.
- Decision Fatigue: After a long day of making decisions in our work or personal life, our energy is often much lower. When this happens, we lose our self-control, making us much more likely to spend unplanned.
No matter what drives you to spend impulsively, understanding why it happens and how you can counter this feeling sets you on a positive track for financial success.
Financial Delay
Instant gratification not only leads us to spend impulsively, but could also lead to financial delay. We begin to delay or avoid making financial decisions or taking action that could help build wealth and improve our financial success. It has the same financial consequences as impulse buying and often involves the procrastination of financial planning.
But why do we avoid making financial decisions, and what does it have to do with instant gratification? The concept of ‘temporal discounting’ tends to make us undervalue future rewards in favour of immediate gratification. It might feel nicer to spend £100 on something you like right now than saving it to contribute to a long-term goal, even if that future reward is better for us.
Financial delay might also be caused by other psychological factors:
- Fear: The process of financial planning can often involve facing uncomfortable truths about our debts, savings, and spending habits. Most people would rather avoid this than confront their own bad habits and make difficult sacrifices.
- Optimism Bias: It’s common for people to have more faith in their future selves than themselves right now. Having the belief that things will work out later will often lead to a delay in saving, budgeting, or investing.
- Overwhelm: Our finances can feel complex, often leading to us getting overwhelmed. When we don’t know where to start, we often choose to do nothing at all because of mental paralysis.
- Lack of Immediate Consequences: Our poor financial decisions might not have immediate consequences. Our impulsive choices have a slow impact on our long-term goals, making them easy to ignore.
While often a less visible result of the desire for instant gratification, financial delay can be just as harmful. It requires conscious habit changes and the willingness to focus on overall financial stability.
The Traps And Tactics Used To Encourage Instant Gratification
Whether it’s online or in-person, businesses have a set of tactics that are used to tap into our psychology and pressure us with the desire for instant gratification. Most of the time, they’re subtle, but are intentionally designed to get through our rational processes.
Here are a few examples of the traps and tactics used by businesses and social platforms alike to draw us in and encourage us to spend our money:
- Scarcity Triggers: We’re all familiar with the fear of missing out (FOMO), and phrases like “Only A Few Left!” make us feel as if we don’t act now, we’ll lose out entirely.
- Limited Time Offers: Adding time limits to discounts only adds to our sense of urgency, making us feel like we don’t have the time to sit and consider this purchase. We feel as if our window to reflect on the purchase or search for better deals is smaller and that there’s no time for rational thought.
- Speedy Checkouts: Sites with features like one-click buying or auto-filled payment details make the checkout process quicker and remove a barrier that can often interrupt our desires for an item. Fewer steps mean less time to really consider a purchase and decide if it’s wise or necessary.
- Personalised Ads: Our browsing history and past search behaviours are often used to show us offers that seem “meant to be”. Ads that are relevant to us are more tempting and feel harder to resist.
- Physical Store Layouts: Stores often use layout tactics to encourage us to spend on a quick treat or something interesting. For example, you might see a shelf of chocolate bars near the checkout, or a shelf full of trending products on a popular aisle.
Recognising not only the emotional triggers but also the environmental factors is key to resisting the pressure and making more intentional choices. Instead of spending on these short-term fixes, why not learn to invest your money wisely with a starting with a free trading course?
Overcoming Instant Gratification
It’s clear that our brains are wired to lean towards instant gratification, but what can we do to tackle this? Try turning your long-term financial goals into daily motivators.
Think about your overall savings requirement and split it into a daily contribution. Each day you save this amount and contribute to your goal, you’ll get the pleasure of achieving something while also keeping your long-term goals in mind.
You could also try tracking your wins to stay motivated. Recognise when you achieve certain milestones in your goals, like hitting a round number or saving half of the needed amount. Keeping track of these wins can satisfy the part of us that is looking for rewards, but does so in a context that prioritises our financial security.
Start Building Real Wealth With STARTrading
Changing our spending habits is easier said than done. Here at STARTrading, we’re passionate about really making a difference and giving you a secure financial future. Join one of our expert-led swing trading courses for beginners and learn to master the mindset of delayed gratification, risk management and long-term growth. Stop reacting with emotions and start putting an effective financial strategy in place.
Still have questions? Get in touch with the experts here at STARTrading today and move forward with positive intentions.
